Through a series of experimentation, exploration and discovery, Coke Studio has found itself as a space that brings musical elements from different backgrounds and histories together to reunite musical roots, discover new sounds and showcase the studio experience. Since its inception, Coke Studio has been a spectator of the subtleties of these merging elements and in this process we have come to understand our own geographical roots and the hidden depths of cultural heritage – the layers of which illustrate the fact that there truly is more than what meets the eye. This has happened in a path Coke Studio has chosen to carve for itself – a journey wherein those on the ride find themselves questioning their roots, witnessing the mysterious attributes of Eastern tonality in harmony with Western structures, experiencing the wealth of knowledge that traditionalists have spent eons preserving and sharing this in the light of today’s world.
Today we see Coke Studio in the sixth chapter of its journey.
While on this journey that Coke Studio leads us on, we hope to stay true to the values that encapsulate the fundamentals set in its foundation. And we hope that in this process, what does come of this is beneficial to those who hear it.
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